Peace.
This upcoming week, with the launch of Core, Circle, and our consumer-ready Tag, we’re unveiling the next generation of connected products. Core, our flagship essentials collection, is more than just high-quality fashion—it’s a breakthrough in personalization and interaction. Each Core garment is equipped with our Tag technology, allowing it to hold memories, stories, and experiences.
When you start your journey through Core, you’re laying the foundation for a future where your everyday objects are more connected to your story. This isn’t just about wearing clothing; it’s about building a deeper connection with the products you interact with—one that evolves and grows alongside you.
At the heart of this experience is the Tag—a small but powerful, stateless chip embedded in every Core garment. Using NFC (Near Field Communication) technology, the Tag has no battery or power supply. Instead, it’s powered by your smartphone when in close proximity, activating only when needed. The Tag transforms physical objects from static items into smart, connected objects, seamlessly linking your physical and digital worlds.
From the moment you tap your garment, the Tag opens the door to stories and interactions through Circle, creating a personalized connection with your clothing and beyond.
Circle is our new platform, transforming everyday apparel into living, breathing storytelling mediums. A tap on a garment unlocks intimate interactions and shared memories through real-world connections. Unlike traditional social platforms, Circle focuses on curated, face-to-face exchanges. It empowers you to share life intentionally, weaving together a social fabric based on meaningful, real interactions.
Circle offers tools like customizable Tiles for creating your narrative, Spaces for combining stories, and Activities for tracking interactions. It’s where your personal and social worlds intersect, creating connections that are both personal and purposeful.
A Platform for Every Interaction
At its core, Circle is more than technology embedded in garments—it’s an interaction platform that brings objects to life. What makes Circle unique is how it offers a curated, personal experience. It controls access, transforming products into both storytellers and gatekeepers.
Just like unlocking your phone with a tap, the Tag unlocks interactions that matter most. Imagine your jacket knowing which story to share depending on who’s with you. It’s not about broadcasting to the world—it’s about intimacy and intentionality. Circle becomes the lock that only you—and those closest to you—can open.
Collaborating with the Brands You Love
While Core is where we begin, we’re partnering with select brands to expand this experience. Soon, you’ll find Tag technology woven into iconic brands, expanding beyond fashion into lifestyle products. Your favorite products will become a universal key, unlocking personalized experiences across everything you own. Circle isn’t just technology—it’s a new language for interacting with the products that shape who we are.
Unlocking Creative Possibilities with Circle
• Musicians: Use Circle to create intimate connections with fans. A jacket tapped at a live concert can unlock exclusive tracks or voice memos, turning garments into living memories of shared experiences.
• Curators and Journalists: Curators can use Circle to document exhibitions, each item linked to interviews, behind-the-scenes content, or exhibit notes. Journalists can turn objects from their travels into living portfolios, telling their stories through articles, podcasts, and visuals tied to their experiences.
• Travelers: Imagine a backpack, jacket, or water bottle embedded with a Tag. Each item points back to your Circle, allowing you to curate your adventures with photos, stories, and voice memos, turning your travels into a deeply personal, cohesive narrative.
Everyday Moments, Made Meaningful
Circle isn’t just for creators—it’s for story tellers. Imagine capturing your child’s first day of school, a dinner with friends, or a vacation and storing it in the items you took with you during these moments. Each of these moments can be curated within Circle, where they live through Tiles—photos, videos, and voice memos that you can revisit with a simple tap. Circle lets you turn everyday moments into lasting connections, bringing the ordinary to life with personal significance.
A New Canvas for Everyone
Circle weaves moments into the fabric of your life, reminding you of the people and experiences that matter most. Whether it’s a spontaneous getaway or a quiet evening, your Circle garments let you revisit these memories intimately, transforming the ordinary into something profound.
Circle lets you capture, curate, and relive your most treasured memories, creating connections between your daily life and the moments that define who you are. This is more than storytelling—it’s about creating profound, personal connections.
With Circle, musicians, curators, journalists, travelers, and creatives can tell layered stories that evolve over time, inviting participation in the real world. Tags are the foundation of this ecosystem, allowing physical products to hold stories and intelligence once unimaginable. Circle is more than a platform; it’s a canvas for new forms of interaction and creativity.
Setting the Stage for Localized Inference
As we move into this new era of intelligent products, Circle and the Tag lay the foundation for something even more profound—localized inference. Products powered by our Tags will make decisions and deliver experiences in real-time without external processing. Your jacket, shoes, accessory or bag will not only store memories but also adapt to your needs, responding instantly to their environment. This is more than interaction—it’s intelligence built into the objects themselves, setting the stage for a future where products don’t just store data—they think, act, and enhance your life.
A Seamless Future
We’re building a future with an invisible layer of intelligence in every product, starting with fashion but designed for everything. From the smallest objects to iconic brands, Circle and the Tag will unlock a world where technology fosters human connection. In this future, products won’t just function—they’ll invite intimacy and personalization, deepening relationships.
Conclusion
“As we bring Circle to life with Core and the Tag, remember this is only the beginning. Soon, every product you love will hold its own story. And with Circle, you hold the key to unlocking that story, choosing when and how to share it. It’s not about products that think—it’s about products that connect, adapt, and create spaces for intimacy in a world that often feels too open.
Welcome to the future of interaction. Welcome to Circle.”
Soon.
Iddris Sandu